The Challenge
You are all communicators with an audience--
colleagues, managers, employees, students, stakeholders.
And you compete with their screen time, their inbox and their phone for attention. Even when you send an email.
Are they ignoring you?
Do you make it easy to find your message?
Your primary goal: Communication
Media on demand has changed us. Social media is fast, brief, and at your fingertips. This 21st century culture bleeds into the workplace. It changes our expectations. We have been reshaped by "instant" communication.
Our team used to advise writers and presenters: make it clear, concise, complete, correct. But even for a workplace audience, if it's not COMPELLING, they won't bother to read or listen.
Your audience won’t hang around to figure out your message--whether students in a class, supervisors in a briefing, or colleagues deleting your emails and ignoring your reports.
Adapt if you want to re-engage.
When what you do doesn't work anymore...
What's the strategy?
If you want a community to approve this flood wall project, will you show a drawing to get their attention and approval? Or pictures of how the community has flooded?
Our high tech world needs low-tech skills to improve communication. You'll become a better writer when you become a better editor.
Editing is easier than you think. You actually have to read a document that you write--or someone sends you. Ask questions. Does it make sense? Do I understand what I'm supposed to do? Am I willing to read the whole thing? Am I moved to action?
We’ll teach you different strategies. You'll recognize a message that communicates--easily. Then you'll learn how to craft one that gets their attention, keeps attention, and motivates action.
